On March 19, at the site of the 51st CIFF China (Guangzhou) International Furniture Fair, the "2023 China Furniture Environmental Protection Coating Upgrade White Paper" was grandly released. Ye Yongzhen, Chairman of Haitai Olin Group, was invited to attend the press conference and witnessed this important moment together with industry peers such as Zhanchen New Materials, "Furniture and Interior Decoration" magazine, and Today Home.

Big coffee gathered to witness together

Professor Dai Xiangdong, Dean of the College of Furniture and Art Design of Central South University of Forestry and Technology, member of the Teaching Committee of Art Theory of the Ministry of Education, Mr. Sun Jinping, Rotating President of Zhanchen New Materials Group Co., Ltd., Mr. Yang Qiugui, Marketing Director of Zhuhai Zhanchen New Materials Co., Ltd., Ms. Ye Yongzhen, Chairman of the Group and other guests attended the press conference.

In the guest speech, Dai Xiangdong, Dean of the School of Furniture and Art Design of Central South University of Forestry and Technology, said that the release of the "2023 China Furniture Environmental Protection Coating Upgrade White Paper" is in line with the national high-quality green development strategy, and hopes that this white paper can help China's large home furnishing industry clarify the road of innovation, achieve transformation and upgrading, and jointly create a better life for the people.

Sun Jinping said that as the first white paper focusing on environmental protection coating upgrading in China's furniture industry, it gathers the wisdom and strength of professionals in different fields such as industry associations, forestry universities, core journals and magazines, furniture enterprises, paint enterprises, industry media, etc., and is deeply honored and proud to be the only furniture coating participating enterprise.

Chairman Ye Yongzhen said that with the concept of green development continues to penetrate the hearts of the people, the furniture coating industry needs to cooperate with the furniture industry to transform and upgrade to environmental coating, "2023 China Furniture Environmental Protection Coating Upgrade White Paper" is China's first furniture environmental protection coating upgrade white paper, filling the gap of China's furniture coating industry, to promote industrial transformation and upgrading, leading the high-quality development of the industry is of great significance.

Industry firsts Grand release

Subsequently, as representatives of upstream and downstream enterprises, media and colleges in the industry, Dai Xiangdong, Sun Jinping, Ye Yongzhen, Huang Yanli, Yan Dong and Yang Qiugui were invited to the stage and jointly pressed the start button, and the "2023 China Furniture Environmental Protection Coating Upgrade White Paper", which represents the frontier development direction of environmental protection coating in China's furniture industry, was officially released.

This is the first white paper in China's furniture industry focusing on the upgrading of furniture environmental coating;

It is also the first white paper focusing on the coating upgrade of the furniture industry in China's furniture coating industry;

It is also the first time that China's furniture coating brand has jointly released a white paper in conjunction with forestry universities, national Chinese core journals, industry media, furniture enterprises, etc.

With the concept of green development taking root in the hearts of the people, the furniture coating industry needs to cooperate with the furniture industry to transform and upgrade to environmentally friendly coating. As one of the leading enterprises in China's office furniture industry, Hitai Olin Group has always practiced the concept of green development and led the sustainable development of the office furniture industry. Haitai Olin Group is willing to take the release of this white paper as an opportunity to join hands with industry peers to jointly promote the new development of China's furniture environmental protection coating upgrade, and contribute to the green and high-quality development of China's furniture industry.