On March 19th, at the 51st China (Guangzhou) International Furniture Expo held by CIFF, the "2023 China Furniture Environmental Protection Painting Upgrade White Paper" was grandly released. Ye Yongzhen, Chairman of Haitai Olin Group, was invited to attend the press conference and witnessed this important moment together with industry peers such as Zhanchen New Materials, Furniture and Interior Decoration magazine, and Today Home.

Big shots gather to witness together

Professor Dai Xiangdong, Dean of the School of Furniture and Art Design at Central South University of Forestry and Technology, and Member of the Teaching Guidance Committee of the Art Theory Department of the Ministry of Education, Mr. Sun Jinping, Rotating President of Zhanchen New Materials Group Co., Ltd., Mr. Yang Qiugui, Marketing Director of Zhuhai Zhanchen New Materials Co., Ltd., and Ms. Ye Yongzhen, Chairman of the Group, attended this press conference.

During the guest speech, Dean Dai Xiangdong of the School of Furniture and Art Design at Central South Forestry University stated that the release of the "2023 China Furniture Environmental Protection Painting Upgrade White Paper" is in line with the national high-quality green development strategy, and hopes that this white paper can help China's large home furnishing industry clarify the path of innovation, achieve transformation and upgrading, and jointly create a better life for the people.

Sun Jinping from Zhanchen New Materials stated that as the first white paper in the Chinese furniture industry focused on environmental protection coating upgrading, it combines the wisdom and strength of professionals from different fields such as industry associations, forestry universities, core journals and magazines, furniture enterprises, coating enterprises, and industry media. Zhanchen New Materials is deeply honored and proud to be the only furniture coating participating enterprise.

Chairman Ye Yongzhen stated that with the deepening of the concept of green development, the furniture painting industry needs to collaborate with the furniture industry to transform and upgrade to environmental protection painting. The "2023 China Furniture Environmental Protection Painting Upgrade White Paper" is China's first white paper on furniture environmental protection painting upgrade, filling the gap in China's furniture painting industry, and has significant significance in promoting industrial transformation and upgrading and leading the industry's high-quality development.

Industry First Grand Release

Subsequently, as representatives of upstream and downstream enterprises, media, and universities in the industry, Dai Xiangdong, Sun Jinping, Ye Yongzhen, Huang Yanli, Yan Dong, and Yang Qiugui were invited to take the stage and jointly press the start button to officially release the "2023 China Furniture Environmental Protection Painting Upgrade White Paper", which represents the forefront development direction of China's furniture industry's environmental protection painting.

This is the first white paper in the Chinese furniture industry that focuses on upgrading the environmental protection coating of furniture;

It is also the first white paper in the furniture coating industry in China that focuses on the upgrading of furniture coating;

It is also the first time that Chinese furniture coating brands have jointly released a white paper with forestry universities, national Chinese core journals, industry media, furniture enterprises, etc.

With the continuous penetration of the concept of green development into people's hearts, the furniture painting industry needs to collaborate with the furniture industry to transform and upgrade to environmentally friendly painting. As one of the leading enterprises in China's office furniture industry, Haitai Olin Group has always adhered to the concept of green development and led the sustainable development of the office furniture industry. Haitai Olin Group is willing to take the release of this white paper as an opportunity to work with industry peers to jointly promote the upgrading and new development of China's furniture environmental protection coating, and contribute to the green and high-quality development of China's furniture industry.